Duties and Responsibilities:
- Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts) weekly.
- Interviewing internal subject matter experts for content development.
- Oversee the production of high-quality content including blog posts, articles, website copy, social media posts, and email newsletters marketing efforts, automated workflows, and so on.
- Partnership of analytics and reporting for content marketing efforts.
- Collaboration of Search engine optimization (SEO) efforts to track keywords for website and content.
- Authoring premium content production, including video scripting, webinars, etc.
- Continue professional development and education in relevant journalism areas.
- Collaborate with cross-functional teams like sales and customer service to ensure content development and alignment is consistent with company goals, addresses customer needs, and supports the overall business strategy.
Qualifications, Requirements & Education
Exceptional writing and editorial skills, with a mastery of the English language and attention to detail.
Proficiency with editorial style guides(e.g., AP Style, Chicago Manual of Style) and the ability to adapt tone and voice for diverse audiences.
Experience or training in journalism(print, digital, or broadcast) is highly valued.
Storytelling expertise, with the ability to craft compelling narratives using words, visuals, and audio while understanding audience engagement strategies.
Educational mindset, capable of anticipating audience needs and delivering information in accessible, engaging formats.
Tech-savviness, with a passion for leveraging new tools, platforms, and emerging technologies in blogs, social media, and content marketing.
Strategic thinking, clearly connecting content creation to business goals and marketing strategies.
Strong project management skills, capable of organizing editorial calendars, meeting deadlines, and managing priorities across campaigns.
Knowledge of marketing principles, including audience segmentation, brand messaging, and customer engagement.
Excellent interpersonal skills, fostering collaboration and strong relationships with cross-functional teams.
Commitment to continuous learning, staying current with the latest platforms, tools, and marketing innovations.
Keen editorial judgment, with the ability to discern meaningful stories that resonate with customers while avoiding overt sales pitches.
Knowledge of Mailchimp and Constant Contact a plus.
Join a progressive organization built around family values and committed to providing employees a secure, stable workplace. We’re seeking professionals who can deliver world-class moving services, including residential moving, logistics and moving-and-storage solutions. We provide excellent compensation and benefits.
Interested in joining the National Van Lines family? Complete the form below to learn about exciting moving-industry career opportunities.
National Van Lines is an equal-opportunity employer and prohibits discrimination and harassment of any kind. National Van Lines is committed to the principle of equal employment opportunity for all and to providing employees a work environment free of discrimination and harassment. All employment decisions at National Van Lines are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, age, family or parental status, gender identity, national origin, or any other status protected by laws and regulations.