Key Responsibilities
The duties and responsibilities shall consist of, but not be limited to, the following:
SEO Strategy & Technical Performance
- Execute SEO strategy and technical performance, including audits, site health, keyword and competitive research, content optimization, metadata, internal linking and adherence to current search engine best practices.
- Develop and maintain a prioritized SEO and digital performance roadmap aligned with business goals and growth opportunities.
- Translate SEO and website performance data into clear recommendations for marketing leadership, content teams and cross-functional partners.
AI Search & Emerging Discovery
- Monitor brand visibility across traditional search engines and AI-driven search and evaluate the impact on traffic, lead generation and brand representation.
- Apply AI-assisted tools to research, analysis, and reporting, while staying current on evolving search behaviors and translating changes into actionable recommendations.
Web QA & Technical Operations (WordPress)
- Partner with web developers and vendors to identify and validate technical website improvements.
- Lead QA for website launches and updates, including tracking, forms, integrations, structured data, mobile functionality, accessibility and key conversion paths.
Analytics, Measurement & Conversion Optimization
- Own website performance measurement using GA4, Google Search Console, GTM and reporting dashboards.
- Analyze user behavior, lead attribution and conversion performance to identify opportunities for improvement.
- Develop and manage CRO initiatives focused on landing pages, CTAs, forms, navigation and other conversion performance.
Technical Qualifications & Requirements
- 4+ years of hands-on SEO and digital performance experience
- Strong knowledge of technical, on-page, content and local SEO
- Experience with GA4, Google Search Console, GTM and professional SEO tools
- Experience analyzing website performance and translating data into actionable recommendations
- Working knowledge of WordPress, HTML/CSS fundamentals and website architecture
- Experience with conversion optimization, testing and website QA
- Working knowledge of AI-driven search experiences, plus strong analytical, project management and communication skills
Preferred Qualifications
- Experience managing or supporting PPC campaigns
- Experience with local SEO and location-based marketing
- PPC Experience: Some experience managing and optimizing pay-per-click (PPC) campaigns.
Join a progressive organization built around family values and committed to providing employees a secure, stable workplace. We’re seeking professionals who can deliver world-class moving services, including residential moving, logistics and moving-and-storage solutions. We provide excellent compensation and benefits.
Interested in joining the National Van Lines family? Complete the form below to learn about exciting moving-industry career opportunities.
National Van Lines is an equal-opportunity employer and prohibits discrimination and harassment of any kind. National Van Lines is committed to the principle of equal employment opportunity for all and to providing employees a work environment free of discrimination and harassment. All employment decisions at National Van Lines are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, age, family or parental status, gender identity, national origin, or any other status protected by laws and regulations.